A Copywriter brainstorming ideas for a piece of advertising

What Does a Copywriter Do and Why Do You Need One?

去找热博rb8行业的任何一个人,他们都会告诉你内容为王. Look at all of the great advertisements in history, 每一个都有与公众联系的独特方式,它们超越了“简单热博rb8”的理念。. 相反,它们会成为一种文化的一部分,即使只是几天或几年. 它的独特性很大程度上是文案和创意的作用, persuasive wordplay they bring to all mediums of advertising. 虽然这和你在《热博rb8狂人》中看到的佩吉·奥尔森和唐·德雷柏并没有什么不同, the writer’s role has evolved quite a lot in the past 50 years.

At ON Advertising, we appreciate good creative. 热博rb88下载努力开发令人难以置信的热博rb8,以引起客户目标受众的反应. 热博rb88下载的创意团队由专业的热博rb88下载团队组成, graphic designers, and a copywriter; who specialize in making your brand stand out with memorable advertising.  阅读热博rb88下载下面的博客文章,了解更多关于热博rb8代理中文案的热博rb8,以及为什么这对一个人的热博rb8是重要的. 

What is a Copywriter?

在热博rb88下载进入热博rb8文案的热博rb8之前,热博rb88下载先来谈谈热博rb8文案到底是什么. 他们是热博rb8界的文字大师,能将简单的信息转化为激动人心的热博rb8感叹词. 他们鼓励人们用自己的形容词工具箱以某种方式行动, verbs, and buzzwords that resonate with consumers. Additionally, 通过分享视频脚本的想法,他们是创造性头脑风暴过程的重要组成部分, content direction, and the overall feel of a piece of advertising.

What Does a Copywriter Do?

Research… Lots and Lots of Research

For many writers, each project begins with a brief and a strenuous research process. 一旦文案了解了客户或经理的需求, they go deep into research.

Frankie Calandra, ON Advertising’s in-house copywriter, explains his research process, “通常情况下,当我得到一个项目时,我会对客户和他们的竞争对手在做什么进行广泛的研究.” He continues, 然后我绞尽脑汁想出一些方法,让客户从竞争对手中脱颖而出,方法是使用能够与目标客户产生共鸣的措辞.”

在开发网站内容时,作者使用关键词研究来指导他们的做法也并不罕见, i.e. websites and blog posts. 

Of Course, a Copywriter is Going to Write

正如你所期望的,写作是文案的主要职责. 他们通过头脑风暴和创作引人入胜的散文,在不同的领域开展热博rb8. Some of the most common types of copy they write include:

  • Webpages
  • Blog posts
  • Landing pages
  • Printed, radio, and video ads
  • Email marketing
  • Brand taglines
  • Product descriptions
  • And many more

此外,许多文案必须遵循特定的指导方针,每次他们生产的文案. For example, 当涉及到数字写作时,他们必须在网站内容和博客文章中加入关键词 search engine optimization (SEO) purposes

The Copywriter Collaborates with All Members of the Agency

当然,文案与创意团队的其他成员合作非常密切. 他们与项目中的平面设计师分享想法并不罕见, or go to the creative director for some guidance on a piece. 此外,编剧还与热博rb88下载团队合作,制定视频点播的方向. 

而作者可能是创意团队的正式成员, they work closely with all members of an ad agency. For example, 他们经常与客户团队合作,以更好地了解客户在项目中需要什么. Also, 他们与热博rb88下载团队合作,确保热博rb8的声音基调与客户建立的一致. 

Create Inspired Taglines and Engaging Content

文案花费大量的时间研究和撰写博客文章的标题和内容, sales pages, website copy, and brochures. 对于作家来说,向其他作家传达口号思想是相当典型的, marketers, and clients to gauge how well they may be received. 根据反馈,他们会完善标语,使其真正脱颖而出. 

They also create content that engages the audience. One way our copywriter measures copy performance is by looking at our clients’ Google Analytics report. He explains, “在发布一篇博客文章或推出一个网站后,我主要关注三件事:特定的页面访问量, average time on the page, and where it ranks on the website’s popular pages.” 

这一信息让Frankie和其他作家了解到副本对用户来说有多吸引人. 以及标题如何吸引用户访问网站. So, 你最好相信Frankie会监视这篇博客文章的谷歌分析报告,看看它的表现如何!

Good Copy That Reflects Your Brand Image

一个好的热博rb8不仅仅是丰富多彩的设计和吸引人的产品植入. 将复制融入其中,或者至少考虑到这一点,是绝对必须的. 

好的文案是通过迎合人们的兴趣和个性,将他们与热博rb8联系起来. 它创造了一种强烈的热博rb8基调,让消费者产生共鸣,并让他们回来,以确保他们最喜欢的热博rb8仍然是他们自己的热博rb8. It projects an image of what a company is all about and sells it to the consumer with captivating writing. 

有一个热博rb8ON Advertising特别自豪地建立了它的热博rb8基调是 JRI Hospitality’s The Original Grande

弗兰基解释了他为《热博rb8》发展音调的方法, “After a lot of research and brainstorming, I geared the brand tone of voice towards a more laid-back, fun attitude to promote a more casual environment. While the restaurant chain isn’t open yet, 我迫不及待地想看看大家对热博rb88下载为the Original Grande所做的热博rb8有什么反应.”

Make Your Brand Stand Out With ON Advertising’s Creative Services

在超过25年的时间里,ON Advertising一直是亚利桑那州凤凰城的主要营销公司之一. 热博rb88下载的机构由各种专业人士组成,从营销策略和客户主管到创意热博rb88下载人和平面设计师. 热博rb88下载是市场营销解决方案的来源,为您带来更高的投资回报率. Contact us today and learn how our team can help elevate your business today. 

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